Two connected plans. Campus Connect builds preference with students. World of Snapdragon converts shoppers in store. One data spine proves both.
All visuals are concept renders produced by Tessarakt for this proposal.
Snapdragon X Series PCs are two years into India. Smartphone equity is strong, PC awareness is not yet. The mandate: brand consistency, college activations, community engagement.
Build awareness, consideration, and purchase preference among premium students. Activations from August, aligned to the 8 August sales window.
A 100 sq ft World of Snapdragon experience in about 80 Croma and Reliance Digital stores. One national design, live devices, built to sell.
AI on the device. Battery beyond the day. Performance for everything. No tier jargon.
Snapdragon is not one product. It is the platform behind the devices people already own. This story powers both plans.
Samsung, OnePlus, Realme, iQOO, Xiaomi.
Copilot+ PCs from Lenovo, HP, Dell, Asus, Samsung and Microsoft. AI runs on the device, battery runs past the day.
Runs on Snapdragon AR1.
Runs on Snapdragon XR2 Gen 2.
Bose, Bowers and Wilkins, Denon and more.
Mahindra BE 6 and XEV 9e, Tata Harrier EV, BMW cockpits, Royal Enfield Flying Flea.
One community for the curious, ambitious student, whatever their discipline. Gamers, designers, coders and founders join the same program, carry the same card, and build on the same devices. The community that builds.
Campus Connect is a brand students wear, not a sponsorship they walk past. One identity across every discipline.
Teams solve creative and AI briefs on X Series laptops. Campus rounds, zonal finals, one national finale, judged by mentors. The contest is the product demo.
A modular pavilion brings the full ecosystem to the quad: laptops running on-device AI, phones, glasses, XR and audio. Workshops, demos and signups all week.
A touring podcast and editing truck. Students record and publish from it, on X Series machines, all semester.
Each chapter works like a small studio: clear briefs, local stories, brand approval before publishing. A distributed agency with campus authenticity.
Exam season. 500+ ambassadors sourced and screened through a three stage evaluation. Brand holds final approval.
Campuses reopen, the sales window opens. First immersion weeks, Createathon registrations.
Pavilion and studio tour the network. Zonal rounds run. Chapters publish weekly.
National Createathon finale. Review, renew, plan semester two.
Every ambassador action earns Connect Score. Points unlock levels, levels unlock real rewards, and colleges compete on a national leaderboard all semester.
Weekly missions in Creator Hub keep chapters moving between flagship events. Every mission logs automatically, every point is visible to the whole network.
Joins and completes onboarding. Gets the member kit, the card, and access to briefs and missions.
Consistent contributor. Unlocks device loaners, merch drops, masterclass seats, and mentor hours.
Campus leader. Unlocks internship fast track interviews, a finale stage slot, and a feature on Snapdragon channels.
The content engine exists to make students visible, not just the brand.
Blend, the campus network in the Tessarakt ecosystem, brings the platform that keeps 200 chapters manageable, measurable, and brand safe.
About BlendAuthored centrally, pushed to every chapter with guardrails and deadlines.
Blend quality check, then brand approval. Nothing publishes without both.
Usage rights captured at submission, ready for paid amplification.
Chapters ranked on output, reach and engagement.
Stipends and bonuses settled through the platform.
Per college and national rollups, live for the brand team.
The first Snapdragon Experience Zone opened at Croma Juhu in February 2025. This plan scales that idea: one national design, about 80 stores, built for the curious first time shopper.
Every device is live: phone, laptop, glasses, XR, audio, and miniature cars for the automotive story. The layout shows them working together, so a shopper sees a world, not a shelf.
Pick up any device and the table tells its story, with light tracing back to one Snapdragon mark. Lift the miniature car and the cockpit demo plays. Simple, rugged, and every lift is logged.
The shopper flips a switch to OFFLINE and makes an AI artwork on an X Series laptop. That is the whole point of the switch: the AI clearly runs on the laptop, not in the cloud. When they finish, the station reconnects, the piece joins the gallery wall, and a QR sends it to their phone.
Five small fireball marks hidden across the store, each with an NFC tap. Find all five, win a sticker pack and a discount coupon at the zone.
A running day counter shows how long the demo laptop has lived off one charge. Shoppers guess the number before they see it.
The zone screen features a Campus Creator of the Month, so student work from the campus program plays inside the store.
| Tier | Stores | What changes | What never changes |
|---|---|---|---|
| Flagship | ~10 | Full kit, XR corner, automotive diorama, dedicated promoter | Brand system, ecosystem story, lift and learn, live devices, telemetry, exit survey |
| Standard | ~50 | Core kit, trained store staff | |
| Compact | ~20 | Hero devices with NFC and QR wall |
Two clean layers. Telemetry that needs no consent, and leads that are always opted in. Built for India's DPDP rules from day one.
Unique QR codes per college and per station, tagged with UTMs.
Campus demos issue coupons. Coupons redeem at retail zones. Interest becomes a measured sale.
Short pulses before and after each activation track the shift per campus.
Retail is measured against purchase, campus against preference. With 80 zones, matched control stores make conversion lift a real number.
| Stage | Metric |
|---|---|
| Attention | Zone capture rate vs store footfall |
| Interaction | Dwell, lifts per device, demo completions |
| Assisted sales | Demos given, conversions per promoter |
| Conversion | Sales lift vs matched control stores |
| Intent | Exit survey score |
| Stage | Metric |
|---|---|
| Reach | Campuses activated, students engaged |
| Engagement | Createathon entries, demo sessions, members |
| Content | Pieces published, reach, approved UGC |
| Preference | Pre and post brand lift |
| Commerce | Campus coupons redeemed at retail |
Proposed exit survey, under twenty seconds: which device did you try, did you know Snapdragon powered it, how likely is your next device to be Snapdragon powered. Opt in comes after, never bundled.
Year one activates the strongest 200, chosen for student buying power, community energy, and placement cell partnerships.
Campus builds the preference, retail converts it, one data spine proves both. Tessarakt brings the technology platform, the Blend campus network, the ambassador engine, and the build partners to run this from August.